Banijay Entertainment and All3Media to merge

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 04.03.26

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Banijay Group, RedBird IMI, All3Media

The new company will be called Banijay and its combined roster of brands will include The Traitors, Big Brother, Survivor, Peaky Blinders and more.

Banijay Group and RedBird IMI have entered into a strategic partnership to merge Banijay Entertainment and All3Media, creating a new global entertainment powerhouse.

The new company will be called Banijay, and its combined roster of brands will include The Traitors, Big Brother, Survivor, Peaky Blinders and more.

The new company will be jointly owned by Banijay Group and RedBird IMI, with each holding a 50% stake.

After completion of the transaction, Marco Bassetti – currently CEO of Banijay Entertainment – will serve as CEO of the newly formed group and Jane Turton – currently CEO of All3Media – will become Deputy CEO.

The proposed transaction is subject to customary regulatory approvals, and is expected to close by the fall of 2026.

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All3Media Banijay Group RedBird IMI

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