“Polaroid occupies a rare space in the cultural imagination – it is both a photography company and a symbol of human connection,” said Tim Smith, Senior Vice President at IMG Licensing.

To celebrate the news, a giant portrait of Bluey made from over 11,000 cans of beans has appeared on Alton Towers’ iconic lawn.

“Bringing Peppa Pig to life through a line of headphones has been such an exciting way to expand our reach into kids’ lifestyle products,” said David Born, CEO of Born to License.

Fresh from a Spring Fair panel session hosted by Start Licensing’s Ian Downes at Spring Fair, Licensing Link’s Ian Wickham, William Lamb’s Sandra Vanstan and OddBalls’ Matthew Gibson discuss what licensing offers retailers.

“We’ll be expanding our signed partners and product scope massively this year”: In conversation with Victoria Justice, Director of Consumer Products & Ecommerce at Rebellion.

“Our Original Iced Coffee paved the way in our brand’s popularity, so recreating it as an ice cream felt like another fun way to keep people fuelled and refreshed,” said Nick Waring, Brand Director at Jimmy’s Iced Coffee.

“These new formats deliver the iconic taste and look of Drumstick that fans love,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“This collaboration is a clear example of how fashion, fandom and culture can meet with authenticity,” said Difuzed CEO Gilbert El Kalaani.

“We want to build partnerships that feel like a natural way to meet people where they are – be that on social, via a consumer product or experience,” said Will Scougal, EVP of Brand and Commercial Partnerships at ITV Studios.

Licensed Ltd’s Paul Bufton looks at how fans creators are paving the way for a new era in licensing.