Interviews
Lucci & Partners’ Paolo Lucci on creativity, collaborations and Chupa Chups
Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.
Bjorn Van Passel discusses licensing gaming accessories and collectibles at Ultra-Pro
From Magic: The Gathering to Pokémon and more… Bjorn Van Passel on Ultra-Pro’s licenses.
Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration
Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.
“We love to bring back long-lost games”: Blaze Entertainment’s Andrew Byatt on the appeal of retro gaming
As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.
The Natural History Museum’s Georgie Britton reveals what makes tonies a perfect partner
Talking Tonies with Georgie Britton – Creative Development Manager at the NHM.
Rebecca Atkinson on the origins of Mixmups – and the show’s brand potential
“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.
LEGO’s Jaume Fabregat on why the time is right for LEGO to return to board games
“Our goal was to make a board game where players enjoy the endless possibilities the LEGO system”: Jaume Fabregat, Board Games Lead at LEGO Publishing, talks Monkey Palace.
Senior Creative Manager Jon Morse on licensing for The Victoria and Albert Museum
The V&A’s Jon Morse reveals how he’s exploring the museum’s incredible archive…
Ravensburger’s Ryan Miller on what goes into crafting new sets for Disney Lorcana
“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.
Michael Malul’s Hanan Malul on crafting an Esquire fragrance collection
“It’s as much a science as an art”: Hanan Malul – CEO and Founder of Michael Malul – explains the sense behind the scents.