Interviews

Sony Pictures Consumer Products’ Jamie Stevens talks GOAT, creativity – and the untapped Sony Pictures brand that’s ripe for licensing.

Gurdeep Bains and Oliver Chang of YuMe Toys talk us through the company’s One Piece barrel capsules.

Gemma Woodward discusses style guides, heritage highlights and her pick for an untapped brand filled with licensing potential.

Licensing Legends is a new series of conversations with people who helped shape the global licensing industry. Licensed Ltd’s Paul Bufton’s kicks off the series by chatting with Howard Roffman, former President of Lucas Licensing.

“We’ve become a kind of love language!”: Steve Starobinsky – Head of Partnerships at Pudgy Penguins – on listening to the brand’s engaged fanbase.

“We were very hesitant about licensing…” Sue Lockey and Katy Rugman talk branded puppets.

“We’ll be expanding our signed partners and product scope massively this year”: In conversation with Victoria Justice, Director of Consumer Products & Ecommerce at Rebellion.

Caroline Reid – Director of Commercial Enterprises at the National Trust for Scotland – on authenticity, innovation and “sharing the stories of Scotland.”

“My long-term aim is for Emma Lawrence Designs to be recognised not only within the gift sector, but more broadly across home and lifestyle”: In conversation with Emma Lawrence of Emma Lawrence Designs.

As Mal Pye celebrates his 5th anniversary at Wigwam, he shares what makes the studio special – while Wigwam’s Ian Smith and Debs Southwood tell us why he’s a great asset.