Analogue founder Barry Darnell on Stranger Things ice cream… And Teenage Mutant Ninja Turtles!

Graphic designer Barry Darnell discusses toys he enjoys – and Scoops Ahoy!

Jaws the pinball machine: designer Keith Elwin discusses the iconic new game from Stern

Pinball wizard Keith Elwin on the great Jaws moments that inspire Stern’s new machines.

Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste

Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.

Crimes against rhymes: writer Charly Sommers on when bad poetry hurts good brands

Writer Charly Sommers discusses where big brands go wrong in their rhyming ads.

“2024 is going to be a huge year for TUBBZ”: Rubber Road’s Liam Taylor on the rise and rise of its cosplaying ducks collectables

Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.

View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

Aardman’s Laura Burr and Matthew Walker on developing Lloyd of the Flies – and building the brand

Creator Matthew Walker joins Aardman’s Senior Brand Manager Laura Burr to chat Lloyd of the Flies.

Brand values at Guinness World Records: Nadine Causey on fun… And documenting the incredible

Nadine Causey, Snr. Vice President at GWR, discusses the areas they’d expand into… With the right partner!

Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

Alice Molyneaux – Head of Licensing and Brand Partnerships at Liberty – talks innovation, partnerships and ‘good design’

“We’re a brand like no other”: Liberty’s Alice Molyneaux discusses how to keep a legacy IP fresh and exciting.

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