Interviews

Vize Creative’s James Oddy and Adam Colp talk us through their recent work on SEGA’s Shinobi… And the trends they see coming with successful gaming brands.

“I’d rather show than tell”: Comic book creator Michael Walsh discusses his work bringing an iconic Universal Monster into comics.

Melissa Tudor – Creative Director at Fanattik – discusses her approach to crafting products that delight fans.

Jason Knights – Founder and Owner of Blue Kangaroo – discusses adding fresh strings to the creative agency’s already expansive bow.

Pophouse Entertainment’s Commercial Director, Jon Spalding, on upcoming KISS activity… And the power of emotional immersive experiences.

We sit down with Fraktal’s Ben Cox to talk Sakamoto Days, anime and the design trends people turn to in uncertain times…

From a pig pregnancy to MONOPOLY’s 90th anniversary celebrations, Sally Carnota – Senior Director of Licensed Consumer Products UK at Hasbro – discusses a very busy year.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Ubisoft’s Michelle Wun and Jean Gauvin.

Stacey Bates-McCue, Fluid’s Creative Director of Licensing, discusses developing a new style guide to celebrate 45 years of PAC-MAN.

We sit down with Suzy Raia, SVP of Global Consumer Products at BBC Studios, to discuss a mammoth year for Bluey – and ambitions for the brand’s future.