Interviews

Liz Shortreed – SVP of North America & Global Softlines at Disney – discusses the magic behind Disney Princess lines.

“Our focus was on recreating those juicy moments of tension…” Ian Clayman, Senior Game Designer at Exploding Kittens, talks us through the development of Survivor: The Tribe Has Spoken.

Going where no ship has gone before: designer Chris Huisman lifts the lid on TOMY’s Enterprise refit.

Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.

The Crafty Kit Company Founder Jo Lochhead discusses making kits for brands like Peter Rabbit, Moomins and Paddington.

Sounds impossible! Mark Ayres explores the BBC Radiophonic Workshop’s rise, fall… And rise again!

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

“Be in all the right places your audience hangs out”: We talk with licensing industry expert Louise Simmonds.

John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.

Alan Fenwick, CEO and Co-Founder at EXG Pro, on the origins of the company, the success of Cable Guys – and knowing when to kill an idea.