Egan Escape’s Jason Egan on returning to the world of IT for his latest immersive experience

Egan Escape’s Jason Egan discusses adapting IT: Chapter Two into an experience… And what he’s got planned for John Wick.

Jochem van Gool on how a career in animation guides his approach to illustrating Disney Lorcana

Disney Lorcana artist Jochem van Gool on the influences behind his illustrations.

Amie Flynn – Head of Product at MORI – on putting playfulness at the heart of the firm’s Peppa Pig collection

“This collaboration aims to bring smiles to parents and children”: Amie Flynn talks us through the design considerations around uniting MORI and Peppa.

Disney Lorcana artist Alice Pisoni on the perks – and pressure – that comes with illustrating icons

Alice Pisoni discusses creating the artwork for Disney Lorcana cards inspired by iconic moments from Fantasia, The Lion King and more.

Hasbro’s Marianne James on how anniversaries can be creative catalysts for brands

Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.

BBC Studios’ Natasha Spence and Merlin’s Jonathan Lewis on bringing Bluey bedrooms to CBeebies Land Hotel

How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.

Rose Confectionery’s Amy Watt on bringing brands into sweets, snacks and freeze pops

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.

Licensing Ltd’s Paul Bufton on fandom, storytelling and AI opportunities

Paul Bufton – Founder and Managing Partner of Licensing Ltd – on the licensing industry’s evolving relationship with fans.

“We are working closer with licensors than ever before”: HMV’s Gary Williamson talks design, fandom and pop culture

Gary Williamson, HMV’s Director of Pop Culture for UK and Europe, discusses the importance of licensing to the continued growth of HMV.

Give and Keep’s Manoj Dayalji on the opportunities – and challenges – around building a brand

Manoj Dayalji, Brand Manager at Give and Keep, on his brand’s story so far.

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