Interviews
Pop Paper City creator Georgina Hurcombe on the origins of the show – and its licensing potential
Georgina Hurcombe discusses brand plans for Pop Paper City – and the show’s core message of “doing as well as viewing”.
David Wilson-Nunn – Creative Director at BBC Studios – on breathing new life into retro IP with BBC Playback
Ceefax, Tomorrow’s World, Live & Kicking… We sit down with BBC Studios’ David Wilson-Nunn to discuss diving into the archive for the new BBC Playback style guide.
Sarah Swindell, Maggy Harris and Steve Richards on Watermelon Creative and Dynamo’s new collaboration: United Creatives
We find out more about United Creatives’ new one-stop-shop solution for brands – and explore the group’s recent work with Historic Royal Palaces.
The British Museum’s Craig Bendle reveals why now is the right time to debut at BLE
In conversation with the British Museum’s Manager of Product Licensing, Craig Bendle.
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.
Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing
What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.
Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides
Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.
Moonbug’s Jo Galpin on community, collaboration and creativity
Jo Galpin – International Hardlines Manager and Cross-Category Manager for Italy & the Middle East at Moonbug Entertainment – talks us through her approach to crafting collabroations for IP like Blippi, CoComelon and Morphle.
Creating the Sam & Julia brand: Karina and Manita Schaapman on The Mouse Mansion… And more!
Karina and Manita Schaapman – driving forces behind Sam & Julia – discuss their brand.
Reemsborko’s Max and Lucy Arguile on crafting a Naruto pop-up dining experience
“The drinks are colour-coordinated to match different characters”: The team at Reemsborko talk us through their latest collaboration with Japan Centre.