Interviews

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Dan Sullivan – Owner and Designer at Irregular Choice – discusses how the firm’s TRANSFORMERS collaboration led them to a shoe concept they’d never attempted before…

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Nick Meikle, Executive Creative Director at BBC Studios, on the time was right to refresh the look of BBC Earth.

The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.

What does Little Brother Books look for in a title? Managing Director Matt Reynolds lifts the lid…

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.