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June 25th sees the start of a global, multi-platform event on the in-universe UNIT website.

The agreement also introduces new product categories like gifts, homewares, home décor and collectibles, and opens up the Japanese market for several titles.

“We’ve combined premium design with accessible pricing to create something that can scale – both commercially and creatively,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“Great stories and meaningful meals both have the power to bring people together,” said James Ge, CEO of Elihome.

Limited-edition board game features Blue Bunny mascot, moments to connect – and real ice cream!

“Renewing our agreement with Feld Entertainment allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts and be part of the action,” said Doug Wadleigh, Spin Master’s President of Toys.

Developed by Watermelon Creative, the style guides deliver on-trend themes including 80s retro, manga and space.

“The Minions universe continues to expand in bold, unique and wonderfully unexpected ways, and Moose Toys has captured that spirit with remarkable imagination,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital at Universal Products & Experiences.

The event takes place on Wednesday, July 8th from 5pm onwards at The Refinery Bankside, close to both London Bridge and Blackfriars stations.

Food Brands Now will work closely with Iceland to identify and grow licensed brand opportunities.