Fanattik’s expanded Hasbro partnership now covers Power Rangers and Baldur’s Gate 3

Fanattik has renewal and expanded its licensing agreement with Hasbro.

The extended partnership covers IP like D&D, Magic: The Gathering and Transformers, as well as now also spanning Power Rangers and Baldur’s Gate 3. The agreement also introduces new product categories like gifts, homewares, home décor and collectibles, and also opens up the Japanese market for several titles.

“We already supply pop culture retailers in Europe, Australasia, MENA and North America – Japan is a market we wanted to focus on with titles such as MAGIC: THE GATHERING, which is very popular in this market,” said Anthony Marks, CEO at Fanattik.

“This deal ticks all the boxes.”

Melissa Tudor, Creative Director at Fanattik, added: “Hasbro is an important licensor for us. We have flown out to Seattle to spend time with the creative team at Wizards of the Coast. It is important for my team to immerse themselves in each of the titles we work on to make sure the ranges hit home with the fans.”