Spin Master and Feld Entertainment renew Monster Jam master toy deal

Spin Master has renewed its worldwide master toy licensing agreement with Feld Motor Sports for Monster Jam for an additional 10 years.

Since partnering in 2019, the collaboration has put more than 75 million Monster Jam toy trucks into the hands of kids and collectors, across vehicles, playsets and RC products.

“Monster Jam is high-energy, family fun with a passionate following of fans around the globe,” said Doug Wadleigh, Spin Master’s President of Toys.
“Renewing our agreement with Feld allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts and be part of the action.”

Jeff Bialosky, SVP of Global Partnerships at Feld Entertainment, added: “Spin Master has been an outstanding partner, bringing the authenticity and adrenaline of Monster Jam from our stadiums and arenas into homes and backyards everywhere.

“We’re excited to keep building the Monster Jam franchise by expanding how fans engage with the brand 365 days a year with new products, new play patterns, and new ways to experience the action.”

Under the renewed agreement, Spin Master will continue to design, develop and market a full range of Monster Jam products globally, including die-cast vehicles, remote control trucks and playsets, as well as future innovations.