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The Creative That Counts session – moderated by Brands Untapped’s Billy Langsworthy – will cover topics such as the development and use of style guides, how to foster effective collaboration between creative and commercial teams, and how to push brand boundaries while maintaining strategic alignment.

“This new chapter celebrates a beloved legacy while introducing the joy and irreverent humour of Far, Far Away to new audiences,” said Rafa Macias, Executive Vice President, Global Consumer Products & Games at Universal Products & Experiences.

“The rich heritage of the Bacardi company and its brands promise tremendous licensing potential,” said Bruno Maglione, President at IMG Licensing.

The collection features design elements inspired by Polly Pocket, including a signature bow appliqué pocket detail across select styles.

In addition, Rocio Fernandez has been promoted to the role of Creative Project Manager.

“We look forward to partnering with best-in-class manufacturers and retailers to bring the Printfresh aesthetic to new markets and audiences,” said Ilana Wilensky, President of Jewel.

“Minecraft continues to grow because it’s a platform for creativity that extends far beyond the game itself,” said Hanna Willis, Head of Global Consumer Products for Minecraft.

“Ongoing growth has positioned Vita Coco as far more than a beverage – it’s a mindset and a lifestyle brand with enormous cultural relevance,” said Global Merchandising Services’ Oli Stanton.

“Putting this popular hedgehog publishing series together with the UK’s leading hedgehog charity is perfect synergy,” said Andrew Levy, Director at Ateliers Verts, the licensing agent for HedgeHugs.

“One of the biggest challenges was turning a real-time game into something turn-based without losing its energy,” said designer David Gordon.