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“Securing John Deere as a licensing partner for their first-ever move into men’s personal care is a landmark moment, not just for Every Man Jack, but for the licensing industry as a whole,” said David Born, CEO at Born to License.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc, said: “We feel that this is a building experience that captures both SEGA’s heritage of gaming and the playful creativity of LEGO play.

“Our partnership strategy is focused on honouring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement,” said Robbie Barsamian, Executive Vice President at Horror, Inc.

“Strawberry Shortcake has always stood for friendship and sweetness, and those values continue to guide how we grow the brand today,” said Erin Morris, VP Global Franchise Strategy & Retail at WildBrain.

The collaboration marks the first-ever partnership between the two brands.

“At its core, Miraculous – Tales of Ladybug and Cat Noir is about confidence, self-expression, and believing in yourself,” said Lisa Foster, Sr. Vice President, Licensing, North America, Global Toy and Publishing at Miraculous Corp.

Ami Paris founder and creative director Alexandre Mattiussi will be the first to launch his collection in early 2027.

“We have thousands of powerful stories to tell, and we needed a clear vision and a bold brand to tell them in ways that resonate with new and broader audiences,” said Matthew Sheldon, CEO at Royal Navy Museums.

“This project is the best of both worlds – a highly revered and classic IP with an established fanbase, but with fresh content coming,” said Max Arguile of Reemsborko.