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“We’ve combined premium design with accessible pricing to create something that can scale – both commercially and creatively,” said Gary Wadhwani, Co-Founder of Craft Buddy.
Craft Buddy has shed light on Li’l Worlds – a new range of miniature model kits and book nooks.
Available from September 2026, Li’l Worlds delivers ‘premium-quality, display-led designs’ across accessible £7 to £39 price points. Builds range from five-minute creations to immersive eight-hour plus projects, for kids aged six and up through to adults.
With products designed for ages 6+ through to adult, Li’l Worlds™ uniquely bridges kids and kidult audiences. It has a clear ladder for entry, progression, repeat purchase, and collection. This makes it a truly mass-market proposition, with broad retail appeal.
Series 1 includes IP like Harry Potter, Hello Kitty and Anne Stokes, alongside original Craft Buddy concepts, across Mini Rooms, Scene Boxes and Book Nooks.
“We saw a clear opportunity to evolve this category,” said Gary Wadhwani, Co-Founder of Craft Buddy.
“There is strong consumer demand for miniature worlds and Book Nooks, but much of the current market is either too complex or too expensive for mass appeal. With Li’l Worlds, we’ve combined premium design with accessible pricing to create something that can scale – both commercially and creatively. We’re delighted to have our major license partners on board too!”
Dan Ward, Head of Sales at Craft Buddy, added: “Retailer reaction to Li’l Worlds at the start of the year has been extremely strong. Based on the level of interest and the breadth of the range, we expect this to be one of our biggest launches of 2026.”
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