Blue Bunny creates ice-cream board game to help families pause, connect and return to basics

American ice-cream giant Blue Bunny is set to launch a brand-new, limited edition board game. Designed to help families press pause, return to basics and build connections, Blu’s Sundae Surprise features the company’s playful mascot, Blu. Children aged 6 and up can enjoy hopping around the ‘board’, topping their ice creams – and stopping to share stories!

Blu’s Sundae Surprise sees each player’s game piece double as spoon so that you can enjoy a completed sundae when the round ends. Meanwhile, the game surface unfolds into a vinyl tablecloth for easy clean-up!

The new game launches at at 9am ET on May 1st as part of Blue Bunny’s Freeze the Moment campaign. Speaking of the importance of family game night and creating memories, Andrew Mondzelewski – Senior Director of Brand Marketing at Blue Bunny – said: “This campaign is all about helping families create memories with their loved ones over the simple delight of dessert that turns an ordinary night into something memorable.”

While supplies last, fans of the brand can visit BlueBunnyBoardGame.com to purchase Blu’s Sundae Surprise. The pre-order price is $19.35… The price itself is a playful nod to the company: the band was first established in 1935!

Every game purchased in an eligible US state comes with a coupon to help families stock up on Blue Bunny sundae supplies.

Blue Bunny is also offering access to free frozen treats for any families enjoying game night and embracing moments of togetherness. Fans can visit BlueBunny.com/family-game-night to upload a picture of them playing ANY board game… As another nod to Blue Bunny’s founding, the first 1,935 eligible entrants get a chance to win a Blue Bunny Blu’s Sundae Surprise board game.

To further help celebrate Freeze the Moment, Blue Bunny is deploying ad spots on connected TV platforms… These include Disney+ and Hulu, YouTube, Meta, TikTok, Pinterest, and commercial breaks during this summer’s World Cup on FOX Sports, in addition to social posts across Blue Bunny pages @blue_bunny.