Toikido teams with Cloudco to bring Care Bears into Piñata Smashlings

Toikido has partnered with Cloudco Entertainment to bring the Care Bears into Piñata Smashlings on Roblox.

This crossover event, running from September 14th through November 15th, introduces ‘Care Bears Adventure Island’, a specially designed level that transforms Care Bears characters into Smashlings forms.

The activation will also include themed mini-games and digital rewards like Care Bears-themed Smashlings and accessories.

“Partnering with Toikido and the Piñata Smashlings universe offers an exciting new dimension for the Care Bears,” said Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment.

“Piñata Smashlings’ vibrant and playful world is a perfect match for the joyful and caring ethos of the Care Bears. This collaboration allows us to bridge the cherished memories of long-time fans with the dynamic possibilities of modern digital play, introducing these beloved characters to a new generation in a fresh and engaging way.”

Darryl Lai, Managing Director of Toikido USA, added: “We are delighted to partner with Cloudco Entertainment to introduce Care Bears to a new generation through Roblox. This collaboration represents a significant evolution in how heritage brands can engage digitally, offering an innovative platform for fans to interact with their favourite characters in new, meaningful ways.”