PMI’s Tal Cohen on bringing digital brands like Pudgy Penguins and Piñata Smashlings into toys

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.

Nelvana debuts Piñata Smashlings shorts

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.

“I want us to be one of the most creative IP houses in the world”: Toikido’s Darran Garnham on collabs, collectibles and creativity

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Piñata Smashlings can become “the next breakout worldwide IP from a gaming platform”, says Toikido

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

Fashion UK to launch Pinata Smashlings apparel and footwear in early 2024

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

Pinata Smashlings bedding and textiles range on the way from Character World

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

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