Pinata Smashlings

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.

“This collaboration marks a significant milestone in our commitment to innovation and delivering unforgettable experiences to players worldwide,” said Steven Tan, General Manager at UNIS.

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.