Sabrina Segalov joins Toikido as International Licensing Director

“I am thrilled to embark on this incredible journey with the Toikido team,” said Segalov.

Moonbug and Toikido team up for animated pre-school show, PeaKeeBoo

“We’re all looking forward to the smiles and laughter that PeaKeeBoo will bring to children and parents in 2024,” said Toikido’s Founder and CEO, Darran Garnham.

Nelvana debuts Piñata Smashlings shorts

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.

Jazwares to launch Mermicorno: Starfall toys in 2025

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“I want us to be one of the most creative IP houses in the world”: Toikido’s Darran Garnham on collabs, collectibles and creativity

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Toikido brings Chuck E. Cheese and Piñata Smashlings together for in-game and in-store experiences

“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.

Toikido’s Art Director, Anthony Rule, on toyetic illustrations – and the importance of creativity

From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…

Piñata Smashlings can become “the next breakout worldwide IP from a gaming platform”, says Toikido

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

Fashion UK to launch Pinata Smashlings apparel and footwear in early 2024

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

Pinata Smashlings bedding and textiles range on the way from Character World

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

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