Toikido

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

The range spans plush and figurines of key characters from the upcoming Skydance Animation movie.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty, Lucy brings amazing experience to the team,” said Toikido CEO and Founder, Darran Garnham.