Sabrina Segalov joins Toikido as International Licensing Director

Toikido has expanded its commercial team with the appointment of Sabrina Segalov as International Licensing Director.

Sabrina will be working alongside Chief Commercial Officer Will Ochoa and US Managing Director Darryl Lai. She joins the Toikido team from Sanrio Global.

“We are delighted to welcome Sabrina to the Toikido team,” said Will Ochoa, Chief Commercial Officer of Toikido.

“Her cross-category experience within licensing, combined with a proven track record of fostering growth across diverse retail landscapes both in the UK and globally, is hugely impressive. We eagerly anticipate her leveraging this wealth of experience with our expanding portfolio of gaming and entertainment IPs, propelling Toikido’s ambitious growth trajectory forward.”

Sabrina Segalov, International Licensing Director of Toikido, added: “I am thrilled to embark on this incredible journey with the Toikido team, an opportunity to contribute to their remarkable portfolio of brands. With exciting new IP set to launch soon, I look forward to being a driving force in the continued growth of Toikido, a company that has flourished since its inception in 2020.”