Toikido teams with Cloudco to bring Care Bears into Piñata Smashlings

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.

Cher heads to Roblox

“We thought taking her music to Roblox would help expose Cher to a new generation of fans,” said Jacqui Bransky, VP of Web3 & Innovation at Warner Records.

IMG to helm consumer products push for Toikido’s Piñata Smashlings

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

Mattel brings He-Man and the Masters of the Universe into Roblox

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

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