Roblox

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“We are thrilled to be offering our fandom not just one, but three exciting new video game experiences inspired by the Monsterverse,” said James Ngo, EVP, Franchise Management at Legendary Entertainment.

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.

“We thought taking her music to Roblox would help expose Cher to a new generation of fans,” said Jacqui Bransky, VP of Web3 & Innovation at Warner Records.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.