Music
Coachella returns to Fortnite
Coachella Island boasts themed items, team vs. team minigames and Coachella 2023 performer Porter Robinson will be playing in-game.
Singing Machine to launch Sesame Street sing-along toys
Sesame Workshop enters licensing agreement with karaoke product Singing Machine
The B&LLAs 2023 finalists revealed
“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.
Rock the Bells debuts co-branded partnership with Ol’ Dirty Bastard
“We’re honoured to be partnering with his Estate on this collection and look forward to our continued collaboration,” said Rich Morris, vice president of global commerce for Rock The Bells.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
K-pop group NCT 127 get their own graphic novel with Z2 Comics
Z2 is calling it ‘the first-ever official K-Pop graphic novel’.
Liz Peters, Head of Portfolio UK and Ireland at tonies®, discusses what makes a great brand partner
Why Liz Peters never says never when looking for licenses at tonies®
The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations
Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.
BTS gets the LEGO treatment
The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.