Wrist World – a tech start-up run by teenagers – talk us through their innovative collaboration with virtual pop star Hatsune Miku

We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.

Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

OddFellows’ Chris DiVito and Mohan Kumar on bringing ODB into ice cream – and the brands they’d love to work with

OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.

Ariana Grande heads to Fortnite as part of Rift Tour in-game experience

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime

We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.

Levi’s debuts Grateful Dead denim collection celebrating ‘our ongoing legacy of music, community and creativity’

The range fuses iconic band graphics and tie-dye psychedelics across special denim pieces and accessories, including jeans, tees and bucket hats.

Goose Island teams with indie band Blossoms on limited edition beer

SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund

The Brand Radar: Hornby, The Beatles and the flourishing world of band brands

Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.

Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles

We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.

WizKids brings DJ Jazzy Jeff and the Fresh Prince into board games with Summertime

Designed by Omari Akil and Hamu Dennis, Summertime sees players outwit each other with a series of tricky decisions as they travel across Philly.

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