Music

The team will be based at the Mojo Nation stand – B38.

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.