The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our top 10 most read articles of 2022

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Lifeworks deal will “propel Skullcandy into becoming an all-encompassing lifestyle brand,” says Beanstalk

Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.

Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

The Royal Mint launches collectable coin celebrating 60 years of The Rolling Stones

“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

Culture Kings debuts The Diplomats apparel collection

The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.

The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.