Duncan Hines expands Dolly Parton baking mix collection

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

Polaroid launches limited edition Bowie film

Each pack contains 8 unique frames inspired by the iconic artwork and imagery of classic David Bowie albums.

Made Thought debuts PlasticFree, a sustainable materials platform for designers

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

Skullcandy debuts Doritos collaboration

“Together with Doritos, we’re adding a little flavour to a space traditionally saturated with muted colourways, allowing gamers to stand out from the competition,” said Derek Steiner, Director of Global Brand Partnerships, Skullcandy.

The Brand Radar: Isle of Man Post Office, David Bowie and how music IP thrives in specialist areas

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

Visit the Brands Untapped team at London Toy Fair this month

The team will be based at the Mojo Nation stand – B38.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our top 10 most read articles of 2022

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Lifeworks deal will “propel Skullcandy into becoming an all-encompassing lifestyle brand,” says Beanstalk

Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.

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