Singing Machine to launch Sesame Street sing-along toys

Sesame Workshop enters licensing agreement with karaoke product Singing Machine

The Singing Machine Company, Inc. has entered into a licensing agreement with Sesame Workshop – the educational organization behind the iconic Sesame Street.

The Singing Machine Company plans to create and market sing-along and youth karaoke products featuring beloved Sesame Street characters. These include Elmo, Cookie Monster, Big Bird and Abby Cadabby for North America, Australia, the United Kingdom. The company aims to launch the new products in autumn 2023.

“Sesame Street has infused music together with its loveable characters to boldly shape the minds and lives of young learners,” said Gary Atkinson, CEO of Singing Machine. He added, “We can’t wait to bring their incredible mission to life with character-themed Singing Machine karaoke products for fans around the world.”

Gabriela Arenas, SVP of Global Products Licensing, Sesame Workshop, added: “Music has always been a part of Sesame Street’s DNA, supporting our curricular goals and helping kids express themselves… Whether singing, dancing, or both! Kids and families will have a wonderful time-sharing musical memory with all their Sesame Street friends.”

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