Dominic Sander on how data drives design at Moonbug Entertainment

Dominic Sander – Hardlines Product Development Manager at Moonbug Entertainment – discusses creativity, collaboration and CoComelon.

Asembl brings Chupa Chups into custard with Pauls

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

From playing cards to greeting cards: Artist Steve Mort-Hill discusses the development of Carte Blanche’s Tatty Teddy

Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.

Go! Toys and Games, Trevco and USAopoly ready Wimpy Kid launches

The partnerships expand the property into categories like apparel, games and puzzles.

POLYWOOD partners with Martha Stewart for outdoor furniture collection

The design aesthetic behind the range features ‘graceful lines and intricate lattice work that nod to Martha’s love of chinoiserie’.

National Lampoon’s Christmas Vacation gets its own beer with BrewDog

The It’s a Beaut Pecan & Toffee Stout combines sweet toffee flavours, roasted cacao and hints of vanilla.

Bubblewrap Waffles debuts Care Bears collaboration

“Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life!” said Sophie Yates, Brand Manager at Bulldog Licensing.

Bulldog Licensing’s Karina Rhoden on creativity, design and the key to successful collaborations

Karina Rhoden – Senior Creative Manager at Bulldog Licensing – discusses her route into licensing, and why she loves to work with the creators behind the brands.

PlayMonster teams with Pastabilities for Yeti in My Spaghetti pasta

The collaboration has come about to celebrate World Pasta Day.

Lights4fun’s Amy Mason on creating magical moments through innovative lighting

Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.