The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

David Zatchij, Digital Director at Park Agencies, discusses the appeal of apparel inspired by The Godfather

What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!

Kylie Cosmetics debuts Batman beauty collection

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

Mattel marks 40 years of E.T. The Extra-Terrestrial with collectable plush

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Jordan Brand embarks on first Africa-based collaboration with Shelflife

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

Footwear designer Chris Hill on creating shoes for brands like Tom & Jerry, Alien and Jurassic Park

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.

Board game fans connect with brands at Essen Spiel 2022

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Sugarlands Distilling Co brings Eggo Waffles into alcohol with Eggo Nog Appalachian Sippin’ Cream

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

WATCH: BLE’s Brand Designs panel session

The session – chaired by Brands Untapped’s Billy Langsworthy – welcomed WildBrain CPLG’s Michael Ogunseitan, Skew’s Oliver Dyer and The Roald Dahl Story Company’s Stephanie Griggs.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.