PUMA debuts Pokémon footwear and apparel collection

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

As Asda brings Elf to their TV ads, Born Licensing’s David Born discusses the complexity of making it happen

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

Netflix readies Gears of War movie and adult animated series

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

Beanstalk to bring Jacuzzi into the wellness space

“Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well,” said Dave Jackson, CEO of Jacuzzi Group.

The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

Oficina Reserva’s Gabriel Zandomênico on creating Brazil’s first Peaky Blinders clothing collection

Gabriel Zandomênico – CEO and Co-founder of Oficina Reserva – discusses creativity, future collabs and the appeal of Peaky Blinders.

Acamar Films launches The Bing Store at Glasgow Fort

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films

Scatterbrain Studios’ Julia Broughton on bringing her design-led lifestyle brand into cards, cushions and coasters

Julia Broughton discusses her recent partnerships with Moonpig and Kitsch Republic – and where she wants to take Scatterbrain next.

The Royal Mint celebrates The Snowman and The Snowdog’s 10th anniversary with collectable 50p

“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

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