Lush partners with Netflix for Stranger Things bath bombs

“As inventors of the bath bomb, we’d love for this collaboration to provide a moment of escapism with a bathing experience full of fun and surprise,” said Melody Morton, Concepts Creative Director at Lush.

Ralph Lauren teams with Epic Games for Fortnite capsule collection and digital outfits

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.

Kylie Cosmetics teams with Warner Bros. Discovery Global Consumer Products for Wizard of Oz collection

The collection includes a limited-edition transformative lip tint that transforms from an emerald green to pink upon contact with lips.

Game of Thrones NFTs on the way from Nifty’s

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.

Peppa Pig, Bluey and more: an interview with Andrew Carley, Director of Global Licensing at BBC Studios

The ever-popular Andrew Carley discusses his path to BBC Studios… And what’s next for the Bluey brand.

Juicy Couture debuts KRAFT Real Mayo collaboration

“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group.

Themeborne readies Kickstarter campaign for The Last of Us: Escape the Dark

“We’re excited to see Joel, Ellie and more of our beloved characters take on new life through stunning artwork and mechanics that immerse players in the world of The Last of Us,” said Neil Druckmann, Co-President of Naughty Dog.

Catan and Ticket to Ride lottery tickets on the way from Pollard Banknote

“Board game adaptations have historically been well-performing standouts in the instant ticket category,” said Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote.

Burberry teams with Minecraft for capsule collection and in-game experience

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

Irregular Choice debuts Scooby-Doo shoes, bags and accessories

The range includes Mystery Inc-inspired heels, as well as ‘Creepy Corridor’ boots with doors that open to reveal different monsters.

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