A24 launches Hereditary gingerbread treehouse kit

The kit recreates an iconic scene from A24’s smash-hit 2018 horror movie.

Cryptozoic Entertainment launches second games collaboration with artist Steven Rhodes

“Cryptozoic has done a phenomenal job of capturing the retro vibe and warped humour of my artwork to produce such a fun and collectible set of high quality games,” said Rhodes.

Poetic Brands and Sunny Side Up launch Sweet Caroline shirts at Tesco

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

USAopoly gives Squishmallows the Monopoly treatment

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Cristiano Ronaldo launches NFT collection with Binance

Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal.

Coastal Distillery debuts Royal Armouries Gin

“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.

PUMA to launch CoComelon collection in Spring 2023

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

The Brand Radar: A closer look at how brands help brewers stand out

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

From Birmingham to Brazil… Endemol Shine Brasil’s Fernanda Abreu on why Peaky Blinders resonates in the region

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

Maison Labiche partners with Warner Bros for FRIENDS collection

The Central Perk logo appears across the range, as well as the characters’ names in Maison Labiche’s embroidered style.

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