Toys & Games

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.

“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.