John Bell reveals what makes a great licensed board-game title for the mighty Buffalo Games

Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.

B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

Rebecca Bleau and Nicholas Cravotta on creating The Queen’s Gambit board game

The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.

The World of EPI’s Dr Lisa Williams on design, Disney and diversity in the doll aisle

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.

Mattel brings He-Man and the Masters of the Universe into Roblox

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

J.J. Abrams’ Bad Robot to produce live action Hot Wheels film

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Toikido to launch toys for NFT brand Cool Cats

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

Super7’s Armando Roque on authenticity, nostalgia and designing toys for retro brands

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

Numskull Designs gives Minions the Tubbz treatment

Stuart comes with his guitar, while Bob is armed with his teddy bear, Tim.

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