Toys & Games

The founder of Small Fries Games, Nat Marco, talks about developing ideas – and taking a bold step toward licensing…

Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.

Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.

2000 AD editor Matt Smith and Cartoon Museum director Joe Sullivan on why the character Judge Dredd still endures…

Toy giant has also renewed its Star Wars partnership with Lucasfilm.

“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer at Mattel.

President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.

“We are privileged to be given the opportunity to work on such a popular IP with a dedicated fanbase,” said Jess Tadmor of Panini UK.

Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.

“While many games fight like Batman, our games will challenge you to think like Batman,” says Ignacy Trzewiczek, CEO and lead writer/designer of the game series.