Pretty Cool brings Porsche into ice cream

The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.

Bremont teams with Gilbert to launch rubber watch strap made from England Rugby Ball material

“It has been a real pleasure working on this project with the team at Bremont, and bringing to life our famous rugby balls in a brand new and unique way,” said said Gary Edmunds, Senior Marketing & Partnership Lead at Gilbert Rugby.

The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

Dean’s debuts The Open shortbread collection

The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.

Geeky Jerseys’ Sean Damien on celebrating fandom through pop culture-inspired hockey jerseys

The Geeky Jerseys team discuss design, passion and their ‘for geeks, by geeks’ mantra.

HUUB Design’s founder, Dean Jackson, on bringing the Thunderbirds brand to endurance sports

How HUUB Design and Anderson Entertainment teamed up to create unique cycling tops.

Kuwahara to launch E.T.: The Extra-Terrestrial 40th anniversary bike

Kuwahara’s BMX became iconic when it appeared in the 1982 movie, and the 40th anniversary model will recreate the look of the original model.

Goosebumps enters footwear with New Balance collaboration

The Kawhi II “Goosebumps” shoe has been designed by Kawhi Leonard and uses the brand’s orange and green shades.

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