Sports

The new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome.

Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.

“Our national teams continue to be an inspiration for many and this will bring to life a rich history that connects with our nation,” said The FA’s Simon Wickham.

Anjar Co. & Becker Associates Patti Becker on licensing classic Wham-O toys to Jazwares and Winning Moves.

With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.

We caught up with Hannah to find out more about her approach to working with sports brands – and where she sees opportunities for St Andrews.

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.