CAA-GBG rebrands as CAA Brand Management

The name change comes as CAA acquires full ownership of the business.

Motul model cars on the way from Sunrich Toys & Hobby

“This agreement offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere,” said Motul’s Laurent Taieb.

A$AP Rocky, Mercedes-Benz and Pacsun team up for apparel collection

“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” said Rocky.

Pixar teams with Porsche to create one-off, street-legal Porsche 911 inspired by Cars’ Sally Carrera

The Sally Carrera car will be auctioned off to raise funds for Girls Inc and USA for UNHCR.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

Birmingham City FC rebrands as Small Heath Alliance for Peaky Blinders collaboration

On matchday, players will leave the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings will surround the pitch.

Team GB debuts Gold Lion Club NFTs and digital pins

Holders of Gold Lion Tokns will gain access to signed merchandise, exclusive athlete experiences and an immersive clubhouse in the Metaverse.

“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

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