Our top 10 most read articles of 2022

With 2022 coming to a close, we’re taking a look back over this past year at our top stories and interviews.

So, here we have our most read articles of 2022,

Have a brilliant Christmas, a great New Year and we’ll see you in 2023.

1. NEWS: Read the Brands Untapped 100: 2022 Edition online now
2. INTERVIEW: “Play the games, drive the cars, taste the sweets”: CAA Brand Management’s Ellie Parry on being hands-on with brands
3. INTERVIEW: Asmodee’s Gregory Benassar and Beatrice De La Rochefoucauld on three ways to bring brands into board games
4. INTERVIEW: Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups
5. INTERVIEW: MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse
6. INTERVIEW: Peppa Pig, Bluey and more: an interview with Andrew Carley, Director of Global Licensing at BBC Studios
7. OPINION: The Brand Radar: Royal Mail, Aardman and fresh thinking around licensing
8. INTERVIEW: Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more
9. INTERVIEW: Penguin Ventures’ David Sprei on creativity, collaboration and keeping classic brands fresh
10. INTERVIEW: WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”