Homewares
IMG Licensing to helm consumer products push for the Estate of F. Scott and Zelda Fitzgerald
“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.
Care Bears and Sesame Street unite for co-branded ranges across apparel, home, stationery and more
“There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.
Magic Light Pictures details fresh softline deals for The Gruffalo and Friends
“These developments underscore both the enduring popularity of the brand and the continued strength of our licensing programme,” said Jade Ferguson, UK Licensing Manager at Magic Light Pictures.
Scents and Sustainability: Wild’s Grace Tedstone discusses the company’s brand values – and its new Paddington partnership
“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.
Pottery Barn Kids launches Bluey collection spanning bedding, backpacks and lunch bags
“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP of Consumer Products for BBC Studios.
Jazwares launches SquishPillows
“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.
Airstream launches Frank Lloyd Wright Usonian Travel Trailer
“Collaborations like this bring new ideas to the table and push our design and engineering teams beyond their comfort zone,” said Bob Wheeler, President and CEO at Airstream.
Craft Buddy to launch Crystal Art products for Dr. Seuss brands including The Grinch and The Cat in the Hat
“We’re incredibly excited to be working with Dr. Seuss Enterprises on this new creative journey,” said Gary Wadhwani, Co-Founder at Craft Buddy.
Surge Brands to expand 1-800-Flowers.com into outdoor accessories, garden products and more
“We see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity, and innovation 1-800-Flowers.com is known for,” said Ari Freedman, Vice President of Licensing at Surge Brands.
Dr. Squatch teams with Sydney Sweeney for limited-edition Sydney’s Bathwater Bliss soap
“We thrive on ideas that make you laugh and encourage you to pay attention to the ingredients in your personal care products,” said John Ludeke, SVP of Global Marketing at Dr. Squatch.