Hasbro teams with Emma Bridgewater for Peppa Pig 20th anniversary collection

The range combines recognisable characters and phrases with signature Emma Bridgewater style.

The Brand Radar: Brands in the mix for Gift of the Year 2024

Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.

Godinger to debut Frank Lloyd Wright menorah collection at Atlanta Market

Godinger’s Beth Sholom collection is inspired by the synagogue Wright designed in Pennsylvania.

Tetris welcomes IMG as its licensing agent in the US, Canada and EMEA

“This year is the Tetris brand’s 40th anniversary so we can’t wait to see what opportunities the team at IMG will secure for us,” said Maya Rogers, CEO of Tetris.

View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

Sofitel St James’s launches Smeg Afternoon Tea experience

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

Penguin Ventures to lead consumer products push for Tom Fletcher’s Who’s in Your Book? series

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products,” said David Sprei, Commercial Director at Penguin Ventures.

Alice Molyneaux – Head of Licensing and Brand Partnerships at Liberty – talks innovation, partnerships and ‘good design’

“We’re a brand like no other”: Liberty’s Alice Molyneaux discusses how to keep a legacy IP fresh and exciting.

Ruggable launches Arsenal collection

The Highbury Burgundy rug comes features a design inspired by the club’s iconic red currant shirts.

Two Daughters Entertainment’s Rob Goodchild on building Moley into an enduring global children’s brand

Rob Goodchild, Commerical Director at Two Daughters Entertainment, talks toys, animation and the benefits of being a nimble company.

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