LEGO debuts latest collabs with BMW, McLaren Racing and Senna

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

ASPIRE strikes new deals across toys and apparel for Sauber Motorsport’s Alfa Romeo F1 Team Stake

“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” said Victoria Whellans, Commercial Director at ASPIRE.

Poetic Brands readies apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe

“The opportunity to bring three of the 20th century’s greatest cultural icons to this extensive range of leisure apparel doesn’t come often,” said Elliott Matthews, Managing Director of Poetic Brands.

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WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

Bluey, Barbie and Squishmallows among ‘License of the Year’ finalists at Toy of the Year awards

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

Golden Goose’s Robyn Cowling on the enduring cult appeal of Rocky Horror Show

Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.

Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

Gordon’s Gin teams with Maya Jama for limited edition bottles of Gordon’s Premium Pink

The bottles feature Maya Jama’s signature phrases ‘Cling Cling, My Honeys’ and ‘You’re a Limited Edition, My Love’.

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