Read the Brands Untapped 100: 2023 Edition here

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

Bluey, Barbie and Squishmallows among ‘License of the Year’ finalists at Toy of the Year awards

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

Golden Goose’s Robyn Cowling on the enduring cult appeal of Rocky Horror Show

Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.

Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

Gordon’s Gin teams with Maya Jama for limited edition bottles of Gordon’s Premium Pink

The bottles feature Maya Jama’s signature phrases ‘Cling Cling, My Honeys’ and ‘You’re a Limited Edition, My Love’.

One month left to get your nominations in for Brands Untapped 100: 2023 Edition

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

Products of Change launches “game-changing” POC Industry Framework resource

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.