J Smith Esquire creates Scrabble Crown to mark game’s 75th anniversary

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

Historic Royal Palaces partners with Gin In A Tin for Coronation Gin

“We are delighted to be working in collaboration with Gin In A Tin, who have created a classic product to mark such a magnificent event this year,” said Emma Saunders, Senior Licensing Manager at Historic Royal Palaces.

The B&LLAs 2023 finalists revealed

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Period wear brand WUKA launches Nadiya Hussain collection

From now until March 14th, for every product sold from Nadiya’s collection, WUKA will donate a pair of WUKA Basics period pants to Choose Love.

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Duncan Hines expands Dolly Parton baking mix collection

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

Made Thought debuts PlasticFree, a sustainable materials platform for designers

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

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