Mrs Hinch moves into children’s books with Welcome to Hinch Farm

Welcome to Hinch Farm is described as ‘a reassuring story about change, and the excitement and worries that come with it.’

Visit the Brands Untapped team at London Toy Fair this month

The team will be based at the Mojo Nation stand – B38.

Apparel of Laughs’ Jude Coram on his Wallace & Gromit t-shirt designs – and concerns around AI art

Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our top 10 most read articles of 2022

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The Royal Mint launches collectable coin celebrating 60 years of The Rolling Stones

“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag

Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio

The Brand Radar: A closer look at how brands help brewers stand out

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

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