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The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals
Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range
We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.
LEGO and adidas debut ZX 8000 Bricks collection
Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.
Talking Brands: Horse racing has a huge following, but does it have the legs to make it in licensing?
SGLP’s Simon Gresswell looks at whether the world of horse racing has untapped potential in licensing, and gets the thoughts of The Point. 1888’s Hannah Stevens and KJG’s Kirsty Guthrie on the subject.
Skew’s Oliver Dyer on why the licensing industry’s biggest problem is its name
We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.
Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County
“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.
Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!
Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik
The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
Brands and the shopping experience
KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.