Food & Drink

“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.

It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.

Toys, teas and tins of treats: Gemma Woodward on why The Flying Scotsman brand isn’t slowing down…

The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.

CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.