The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

Sugarlands Distilling Co brings Eggo Waffles into alcohol with Eggo Nog Appalachian Sippin’ Cream

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

Warner Bros details expansive consumer products slate for Black Adam

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

Pink Key Licensing’s Richard Pink discusses what the Pan Am brand stands for… And why gin fits the bill!

Richard Pink reveals how Pink Key Licensing and Silent Pool Distillers made Pan Am gin a reality

Sustainable fashion brand Dedicated launches Twin Peaks collection

‘This is our way of celebrating the incomparable show and all the delightfully bizarre and scary characters – looking at you, Bob – of the original line-up,’ read a statement from Dedicated.

WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

Asembl brings Perfetti Van Melle and Frostbland together for Chupa Chups body mist

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

Toxic Waste ice cream, lollies and drinks on the way from CRC Innovations

Caroline Mickler has also secured a deal with Heathside Trading for Toxic Waste plush, clip-ons and keyrings.

ToolPRO launches Bundaberg Rum tool cabinet

Available exclusively at Supercheap Auto and orchestrated by Asembl, the Bundaberg Rum tool cabinet boasts a Hickory wood top, 20kg drawer load capacity and a bottle opener on side.

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