Food & Drink

The collaboration forms part of this year’s McHappy Day initiative, with sales supporting Ronald McDonald House Charities Canada.

Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.

The new range includes a Guinness Ketchup, a Guinness Smoky BBQ sauce and a Guinness Beef & Onion stir in gravy mix.

The handbag is priced at £198 in a nod to KFC’s £1.98 Twister Wrap deal.

“Brand partnerships are on the rise with shoppers seeking authentic flavours and new experiences,” said Gareth Turner, Head of Marketing at Weetabix.

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

The launch celebrates a new look for the ice cream brand.

The name change comes as CAA acquires full ownership of the business.

The doll lands in Japan later this month.

The Science Museum’s Senior Partnerships Manager, Gemma Woodward, on partners, product and more.