From Budweiser popcorn to Salt Bae salt: A look at food-based brand extensions at IFE

Fresh from a day at IFE 2022, Brands Untapped’s Billy Langsworthy looks at how the food and drink industry is engaging with the world of brand extensions.

First ever Heinz cookbooks on the way from Ebury

The range will kick off with The Heinz Cookbook in May, followed by official Ketchup, HP Sauce, Beanz and Lea & Perrins books.

Kith debuts Cheerios collection spanning apparel, homewares and accessories

Kith launched a Cheerios Bodega pop-up in Brooklyn to celebrate the launch and raise funds to support those impacted by the humanitarian crisis in Ukraine

Chupa Chups pop-up lands at Singapore’s Changi Airport

Fans of the brand can pose with large colourful Chupa Chups displays across Terminal 3.

ISSHO46’s Romario Lai on celebrating HK Tramways with a Pantone Hong Kong range

ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.

Biscuiteers debuts Emma Bridgewater collaboration

The hand-iced range recreates the design of Emma Bridgewater’s pink heart pottery.

WildBrain CPLG’s Jasen Wright on design, authenticity and the rise of playful collaborations

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

KFC teams with Pillow Pets for giant Chicken Sandwich Snuggler plush

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

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