MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion

“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.

Pixar. Potter. Paw Patrol… Deej Johnson ponders the licensing power of Dobble

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

adidas Originals debuts Home Alone 2 sneaker

In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’

Tom Clancy’s Splinter Cell to become Radio 4 drama

“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.

Star Editions to launch webshops for Penguin Ventures’ portfolio of brands

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

Commercial vs Creative

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

Why Design?

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

Kickstarter campaign for Elden Ring: The Board Game raises $1m in under two hours

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag

Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio

adidas Originals teams with Dr. Seuss Enterprises for The Grinch Forum Low

The Grinch Forum Low features a long hair suede upper executed in a Grinch-green colorway, a tongue illustrated with the character’s eyes and jewels on the laces depicting his sidekick Max.

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